![]() The partnership will allow the bank to offer benefits to its customers, such as opportunities to skip lines and to buy tickets before they go on sale to the general public.Ĭitizens had arranged the financing that Mugar and Law needed when they purchased the 2,500-seat Opera House 10 years ago.īut Law said the latest deal came about through a recommendation from friends at Fenway Sports Management who had heard that Citizens was wanting to do more with the music and entertainment business. “This gives us an opportunity to connect with that audience in a new way,” he said. Sargent also sees the sponsorship of the concert venues as a way to get the bank’s name in front of millennials. “As we think about where we are putting our resources and making investments, this fits right down the center of the fairway for us.” “A vibrant local economy has an arts culture that is really thriving,” said Jerry Sargent, Citizens Bank’s Massachusetts president. It considers the agreements with Law a natural next step in that mission. Citizens is the second-largest retail bank in Massachusetts, after Bank of America, and in recent years has prioritized supporting the arts.
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